Disclosure: This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you. Thank you for supporting my work!
If you’re a side hustler, blogger, freelancer, or creator, you know the importance of an email list. Social media is great for visibility, but algorithms change daily, and followers can disappear overnight. With an email list, you own your audience — and that’s where Kit (formerly ConvertKit) shines.
In this 2025 review, I’ll break down why Kit is the best email marketing tool, how it works for beginners and advanced users, its free plan, features, pros and cons, and why now is the perfect time to get started with its Black Friday deal.
What Is Kit (ConvertKit)?
Kit is an email marketing platform built specifically for creators and side hustlers. Unlike traditional tools designed for big marketing teams, Kit focuses on simplicity and growth, giving you the ability to:
- Build and manage your email list
- Send newsletters and broadcasts
- Create automated sequences
- Tag and segment subscribers
- Use landing pages and forms
- Monetize with Recommendations
- (Future) Sell digital products
Even better, Kit offers a free plan for beginners — so you can start collecting emails and learning automation without spending a dime.
Who Is Kit For?
Kit is ideal for:
- Side hustlers building a business alongside a full-time job
- Bloggers who want to grow and monetize their audience
- Freelancers who want to communicate with clients or subscribers
- Digital creators sharing content or selling courses
- Affiliate marketers who want to build email funnels
- Service providers seeking automated client communication
In short, it’s ideal for creators and solopreneurs aiming to expand their audience and boost their online income.
Key Features That Make Kit the Best Email Marketing Tool
1. Beginner-Friendly Interface
Most email platforms overwhelm new users with a multitude of features and settings. Kit keeps it clean, intuitive, and easy to navigate. You can:
- Create your first landing page in minutes
- Write and send a newsletter without confusion
- Set up your first automation easily
For side hustlers short on time, this simplicity means you can focus on building your business instead of struggling with a complex tool.
2. Free Plan: Start Without Spending
Kit’s free plan includes:
- Up to 1,000 subscribers
- Unlimited landing pages and forms
- Email broadcasts
- 1 automation rule
- Basic tagging and segmentation
- Creator Network + Recommendations
This is more than enough for beginners to start collecting subscribers, test email marketing strategies, and expand their audience — without spending a peso. Later, you can upgrade when you need more advanced features.
3. Recommendations Feature
Since digital product selling is not yet available in the Philippines, Kit’s Recommendations is a great way to start earning and growing your list:
- Recommend other creators’ newsletters
- Get discovered by other creators
- Grow your audience organically
- Build passive income without ads
This feature is especially valuable for creators who want to monetize early, even before selling their own products.
4. Automations That Actually Work
Automation is key to building a scalable side hustle. Kit makes it visual and simple:
- Welcome sequences for new subscribers
- Freebie delivery (lead magnets)
- Nurturing sequences
- Tag-based workflows
Automation lets your emails work while you focus on creating content or running your business — even if you sleep or travel.
5. Creator-Focused Design
Unlike tools designed for corporate marketing teams, Kit is built for creators:
- Blogging and content distribution
- Newsletter monetization
- Subscriber tagging
- Collaboration via Creator Network
- Growth through Recommendations
This makes it perfect for solo entrepreneurs or one-person businesses.
6. Scales With Your Business
Start with the free plan and upgrade only when necessary:
- Access more automation rules
- Segment more subscribers
- Launch paid sequences
- Monetize fully through recommendations
This makes Kit ideal for side hustlers who want to grow gradually without switching platforms later.
Pros and Cons
Pros
- Beginner-friendly interface
- Strong free plan
- Powerful automation tools
- Recommendations feature for organic growth
- Scales with your business
- Ideal for bloggers, creators, and side hustlers
Cons
- Digital product selling is not available in the Philippines yet
- Advanced features require a paid plan
- Some learning curve for first-time automation users
Kit Pricing (2025)
Even without a promo, Kit’s pricing is reasonable. But Black Friday 2025 is the perfect time to upgrade.
Black Friday + Cyber Monday Deal
Kit is offering 60% off their monthly Creator Plan through December 2.
- Up to 1,000 subscribers: $15.60/month (normally $39) — Save $70.20 over 3 months
- Up to 5,000 subscribers: $35.60/month (normally $89) — Save $160.20
- Up to 20,000 subscribers: $75.60/month (normally $189) — Save $340.20
This massive discount makes it the perfect time for side hustlers to invest in tools that will help them scale in 2026.
Why Kit Is the Best Email Marketing Tool in 2025
- Beginner-friendly, yet powerful enough for scaling
- Free plan for early-stage creators
- Automation that works without overwhelming you
- Creator Network and Recommendations to grow and monetize
- Scalable platform for long-term business growth
Whether you’re just starting your side hustle or planning to upgrade to a paid plan, Kit supports you every step of the way.
How to Get Started
- Sign up for the free plan
- Create your first form or landing page
- Set up a welcome email or freebie
- Promote your signup link on social media, blog, or website
- Upgrade when your audience grows
Even the free plan is enough to start collecting leads and automating basic workflows.
Final Verdict
If you’re looking for a reliable, beginner-friendly, and powerful email marketing tool in 2025, Kit (ConvertKit) should be your first choice.
✅ Beginner-friendly
✅ Free plan to start
✅ Automation made simple
✅ Recommendations for organic growth
✅ Scalable for long-term business
With Kit’s Black Friday deal, there’s no better time to start your email marketing journey.
👉 Start your Kit account today and grab 60% off before December 2.
%20Review%202025:%20The%20Best%20Email%20Marketing%20Tool){kind=link}